Which is the best tip for optimizing a TrueView video for viewer engagement?


PPC Video Training
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Which is the best tip for optimizing a TrueView video for viewer engagement?

  • Add exclusions to the campaign
  • Look at engagement rate for targeting and focus on the methods with the highest view through rate
  • Run both an in-stream and a video discovery version of the ad
  • Increase each target group’s bid by 100%

Correct answer is:

  • Look at engagement rate for targeting and focus on the methods with the highest view through rate

 
Read more here: https://support.google.com/adwords/answer/3013684

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