Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?


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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

Correct answer is:

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
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