Category: AdWords Fundamentals

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times ...

What’s one of the main benefits of using ad extensions?

What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networks Extensions ...

By monitoring ad campaign performance, an advertiser may obtain the information needed to

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing ke ...

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type i ...

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his clien ...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Impr ...