Category: AdWords Search Certification

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It’s ob ...

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Plan ...

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion ...

You’re using target search page location bidding. You know it’s working because you see your ad:

You’re using target search page location bidding. You know it’s working because you see your ad: on the first page of Google search results or in t ...

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign.

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate ...

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Your client sells gardening supplies online. You suggest she use sitelinks because they can: take people to subpages on her site about gloves, tool ...